Nielsen, a global leader in audience measurement, data, and analytics, has today published its All Screens Video Landscape ...

Seth Ladetsky is Head of Global Sports; Trevor Fellows, Head of Advertiser/Agency; and Matthew Devitt Promoted To Head of ...

After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While ...

A+E Global Media will license new Nielsen services as part of the renewal, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB) and the Data-Driven Linear API (DDL ...

Discover sports fan behavior trends from 2025 and insights fueling the industry to plan your sports sponsorship strategy with confidence. Sports fans have all eyes on 2026. This year is shaping up as ...

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026 TM will open up opportunities to break through with ...

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released “The 2026 Upfront Planning Guide,” which takes an in-depth look at ad ...

From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella stories, and bracket busters keep fans deeply engaged for nearly the entire month. With 414 ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

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New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...