About six weeks ago, Salesforce unveiled a new real-time data platform, Genie, that can power a company’s entire customer resource management (CRM) program. Salesforce promises that every company can ...

Are you looking for programs that can consistently provide you with a return on investment of 100 percent or more? If so, talk to your (wait for it)…marketing department about customer relationship ...

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools ...

There are many ways to make a bad technology decision for a customer relationship management (CRM) system, but only a few ways to make a good one. More often than anyone would like to admit, the ...

Distributors can automate orders and boost customer interactions—with zero license fees with a software suite that ...