The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

The ability to articulate your values is a struggle for many people. It is not that they are without values, but being able to convey what is important to them can be difficult. Nevertheless, everyone ...

Humanity’s progress has hinged on innovation for centuries, and we’ve now entered the era of computing, the Cognitive Era. This era, marked by global connectivity, big computing power, large data sets ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Employers and consumers largely don’t understand value-based care or fee-for-service, but are mostly supportive of the value-based care model when provided the definition, a new survey discovered. The ...