Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create new TrueView for action ads ...

Google has improved attribution for TrueView for Action ads on YouTube in a way that takes into account those who convert after their viewing session. In an effort to help advertisers more accurately ...

YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product ...

In a blog post, Google introduced TrueView for action, a new YouTube ad format that gives marketers a way to add tailored calls-to-action during and after a video ad. The new capabilities were ...

Ads are a big part of Google and also YouTube’s business model. As far as Alphabet goes, nearly 95% of their revenue is made through ads. So it’s not a huge surprise to see that YouTube is working on ...

Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns. TrueView for Action campaigns are designed to drive leads and conversions by adding ...

SAN FRANCISCO, Nov. 13, 2018 /PRNewswire/ -- Nectar Sleep, the fastest-growing e-commerce mattress company in the world, has landed a top spot on YouTube's 2018 'TrueView for Action' Advertising ...

YouTube is rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds — designed to optimize cost-effective reach. With YouTube’s standard TrueView in-stream ads, ...

With an eye toward making video ads more actionable, Google unveiled a new mobile-first ad format for YouTube dubbed Trueview for action. The format displays a tailored call-to-action during and after ...

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...