The SWAC men's basketball tournament starts Monday. Here's a look at the bracket, schedule, favorite, dark horse and how to ...

The SWAC’s two Florida members, its newest, are the top two seeds in Atlanta, where a new bracket format is in place.

During media day, the Southwestern Athletic Conference (SWAC) unveiled a new direct-to-consumer OTT platform called SWAC TV. The platform, launching on August 1st before the football season, will ...

The Southern University Jaguars left no doubt in the SWAC Women’s Basketball Championship as it heads back to the NCAA ...

The Panthers' P-Funk is spreading across the Southwestern Athletic Conference in 2025-26, by winning the football and ...

Two former NBA stars now lead the SWAC's top HBCU basketball programs into the conference tournament with a potential ...

FAMU softball advanced to the SWAC Championship game after defeating Alabama State and Jackson State. The Rattlers must defeat Jackson State again on Sunday, May 11 to win the SWAC title. The ...

The Grambling men's and women's basketball teams have qualified for this year's SWAC tournament. Here's what to know about ...

The SWAC conference tournament tips off Tuesday with a pair of first-round games before moving to the quarterfinal round. Southern enters the tournament as the No. 1 seed, narrowly winning the regular ...

The SWAC named the Alabama A&M University Athletics Communications Office its 2024-25 Southwestern Athletic Conference (SWAC) Sports Information Staff of the Year. The annual award is based on votes ...

After decades of grinding through Division I sidelines and building winning cultures from Florida State to Miami, Jake Morton is finally getting his shot — and it’s coming at a pivotal moment for ...

HBCU Legends dives into the pulse of HBCU sports—covering everything from breaking news on SWAC athletic directors' legal issues, Prairie View's new leader, and how VIck and Jackson are leveraging the ...