“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the founder of ...

Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. Sephora, the LVMH-owned prestige beauty retailer, is beginning a ...

There's face powder in panda palettes, hand gel in gummy bears and bubble tea sleeping packs. Often packaged in bright colors and decked out with cartoon characters, Korean beauty products are too ...

This isn’t your ordinary lip balm. Laneige’s overnight lip mask consistently tops “best of” beauty lists for making even the angriest chapped and cracked lips soft and supple by morning. Hyaluronic ...

American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent tariffs on imports. By Jin Yu Young Reporting from Seoul When Esther Lee, a ...