Often overshadowed by the Boomers and Millennials, Generation X—the cohort born roughly between the mid-1960s and early 1980s—is finally getting its moment in the spotlight.

Add Yahoo as a preferred source to see more of our stories on Google. Generation X is often overlooked in the cultural conversation, yet quietly holds the reins of resilience. Sandwiched between the ...

The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...

Growing up a latchkey kid meant learning to handle quite a lot of things on your own. Gen X was born between 1965 and 1980, which means this year they'll be turning 45 to 60 years old. As a smaller ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

In the cult classic "Office Space" (1999), Peter Gibbons (Ron Livingston) poignantly captures the Generation X (Gen X) attitude toward work when he laments, "I was sitting in my cubicle today, and I ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...