In my role as an adviser to new businesses, I often have to remind founders to think more like salespeople from day one, in finding a real problem to solve and designing the solution. Even the best ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

While companies pour resources into creating customer experiences, they often struggle to fully leverage the influence that customers can have on prospective buyers. In today’s competitive market, one ...

Managing Director of Sales Readiness Group, a part of SBI. Author and speaker with a passion for coaching teams to peak sales performance. Generative AI is rapidly changing how sales teams operate.