Cuprinol Garden Shades’ Natural Stone has been trending on Pinterest for a while, and for good reason: it’s the perfect foundation shade that sets the stage for a myriad of garden colour schemes. But ...

Cuprinol was relaunched in March 2013 and has been a phenomenal success. By re-framing Cuprinol and the woodcare category from 'wood protection' to 'garden enhancement' we have unlocked the potential ...

Painting your garden fence is a quick and easy way to update your outdoor space, and this year, there's no shortage of fresh shades to get excited about. Outdoor paint allows for bolder, braver colour ...

This is a story of category revitalisation on a small communications budget. Cuprinol, with only £1.6m 1, drove value back into a low interest, commoditised category hit by bad weather. With stand out ...