The last time we posted about Acronym, we mentioned how Death Stranding took inspiration from and even included Errolson Hugh and his designs in the game. The Munich-based brand makes the most ...

Since the moment they brought Acronym to life in 1994, Errolson Hugh and Michaela Sachenbacher vowed to elevate design and functionality without compromising the product. That exploratory ethos, along ...

How do you critique functional art? Do you base your assessment on its capability or the resolution at which it solves a problem? Is it more important that it succeeds as art? Or is it the overall ...

In 2020, Errolson Hugh’s Berlin-based label ACRONYM joined forces with ASUS for a surprising collaboration which came in the form of an ROG ZEPHYRUS G14-ACRNM laptop. It caught the attention of many ...

Nike’s ongoing partnership with the hyper-technical label Acronym has always resulted in kicks that both sneakerheads and tech-fashion fanatics come out in droves to purchase. The last time the duo ...